Start 2025 with Sprinkman:
Tips for Buying or Selling a Home in Madison

Truth be told, this January doesn’t feel like the full-fledged winter we’re used to here in Madison. But even without a glittering tundra atop Lake Mendota or flurries on State Street, it’s the perfect time to cozy up and love where you live—and sometimes, that means making a change.

Whether you’re buying your first home, finding a space that better fits your needs, or selling your current property, partnering with us at Sprinkman Real Estate should be your first step forward. Let’s make it the first resolution you check off your list.

According to Downtown Madison Inc.’s “State of Downtown” report, our community saw record growth last year, with a livability score well…

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Pop Quiz! What’s Your Vibe?  

Home Style + Personality

There’s no place like home — but we’ll go a step further to say there’s no place like your home. Deeply individual, a home is so much more than walls and windows, but can be a true reflection of the people who live inside it. Just as certain styles of architecture emphasize particular features, materials + functionality, these characteristics can also reflect your lifestyle, values + goals. The way you interact with your home, as well as the design elements you prefer and atmosphere you crave, all point to the home style – and neighborhood – that may best fit your personality.

Intrigued? Here’s a home style study guide — let’s see what it means for you!

 

Traditional Homes: Classy +…

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Holiday Giving: Shop Small, Shop Local

‘Tis the season for shopping! Small Business Saturday is fast approaching on November 30, so it’s never been a better time to share our best bets to find unique, thoughtful gifts for everyone on your list. We’ve always been proud supporters of fellow independent businesses and local entrepreneurs — so we won’t stop now. Shopping at locally-owned retailers not only bolsters our Madison economy, but also builds the vibrant community where we live and work, and that we know and love.

Need some inspiration this gift-giving season? We’ve got you covered:

 

Journeyman Co.

7525 Hubbard Ave, Middleton  /  @journeyman_co

If you want to present some panache to the guys in your life, look no further.…

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Eco-Friendly Living — Right in Our Backyard 

Nestled around Middleton’s Graber Pond, Belle Farm is a new residential community focused on physical and mental wellbeing, and a deep respect for the earth. The first development of its kind in Dane County, Belle Farm relies almost completely on renewable sources for energy. An eco/agri/wellness neighborhood, its homes utilize geothermal energy for heating and cooling, and rooftop solar panels for electric needs — with an aim to achieve near net-zero carbon emissions. 

Offering a wide mix of housing types curated by strategic building partner, Brio Home Designs, homes are designed to minimize indoor temperature swings, reduce susceptibility to power outages, minimize reliance on supply + pricing of…

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Sprinkman Real Estate Agents: A League of Our Own

Having a friend in your corner is always better, and real estate is no exception. Realtors provide more than just keys, contracts + convenience. We’re armed with expert knowledge, exclusive resources + sharp negotiating skills to ensure exceptional outcomes. But why use a Sprinkman Agent? We think the answer is simple. Because it’s our everyday to go above and beyond — earning an impressive, ‘they really did that?’ kind of response. Our team has time-tested, results-oriented experience + unwavering luxury standards. And would do anything to help you find your way home. 

 

Setting the Standard for Expertise 

Meet a Sprinkman Agent, and you’re talking to the most knowledgeable Realtor in the…

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Sprinkman 2.0 — Boutique Style with Global Reach

They say leveraging your resources is the key to success. Over the past decade, we’ve worked tirelessly to earn our place as your trusted real estate partner — delivering seamless transactions, superior market knowledge, premium-level resources + deep community connection. Rethinking real estate has been a daily mantra, pushing us to bring our very best to the table each and every day.

With technology making our world feel smaller but our scope exponentially bigger, we’ve implemented yet another innovative strategy to exceed your expectations. We’re thrilled to announce our affiliation with Leverage Global Partners — an exclusive global real estate network designed to give independent firms around…

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Real Estate Myths Debunked

The recent settlement from the National Association of Realtors has everyone on their toes. Buyers, sellers and agents are working to adjust a process that historically has had minimal change. Luckily, we’re no stranger to rethinking real estate — it’s what we do best. We’ve spent the last decade as your trusted real estate resource, and know you may be getting mixed messages. So let us do the work for you. Here’s a breakdown of myths + facts:

 

MYTH

6% was the “standard” commission.

FACT

There may be a gold standard for agents, but there’s never been a fixed standard when it comes to commissions. Commissions can range from a low flat fee of a few hundred dollars to above 6%. And, we’ll share some news —…

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The Near East Side: A Hotspot With Heart

Tucked in the Isthmus sits Madison’s Near East Side neighborhood — a treasured pocket of deeply-rooted, revitalized living. Hugging our scenic lakes, its streets are dotted with hip-and-cool meetspots for coffee, cuisine + creativity; gorgeous, mature trees; and a range of homes from quaint cozy to lakeside luxe. Holding dear to neighborhood events, independent shopkeeps and unrivaled access to beautiful paths + waterways, it has an elevated trendy, yet homegrown vibe. The standout for us? Its steadfast dedication to building community. With iconic spaces for engagement + connection, the Near East Side offers unbeatable urban authenticity.

 

Breese Stevens Field

Established 1926, Breese Stevens…

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Property Investment — Breaking Down the Risks + Rewards

Savvy investors usually subscribe to a brick-by-brick approach — incrementally building a well-balanced portfolio from the ground up. Real estate has long been considered a strong financial investment, delivering a tangible asset with tax benefits that allows for more control. Buying a property and holding for the long term can offer a lucrative value proposition. But how do you navigate the landscape to mitigate your risk and maximize your return? 

Property investment holds key challenges + takeaways. Let’s explore them both with Zach Scherschel, COO of Sprinkman Real Estate and Partner at Sprinkman Property Management.

 

 

I’m ready to purchase an investment property, but…

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BIG CITY LIVING LAKESIDE

After neighboring the world’s biggest playground, Dick and Gayle knew they needed a home with dynamic vitality when they moved from New York to Madison. Somewhere an arm’s length from experiences, but also beautiful architecture, tree-lined streets and maybe just one more thing — the lake. The sumptuous shoreline retreat on Farwell Drive in Maple Bluff fit the bill perfectly. 

After deciding to make the move back to the Madison area, they promptly reached out to Shelly Sprinkman upon receiving countless glowing referrals.

“When we decided to move back, we asked all our friends for recommendations on a real estate broker. By far the most common answer was, ‘If you want a home on Lake Mendota, call Shelly Sprinkman.’…

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