Start 2025 with Sprinkman:
Tips for Buying or Selling a Home in Madison

Truth be told, this January doesn’t feel like the full-fledged winter we’re used to here in Madison. But even without a glittering tundra atop Lake Mendota or flurries on State Street, it’s the perfect time to cozy up and love where you live—and sometimes, that means making a change.

Whether you’re buying your first home, finding a space that better fits your needs, or selling your current property, partnering with us at Sprinkman Real Estate should be your first step forward. Let’s make it the first resolution you check off your list.

According to Downtown Madison Inc.’s “State of Downtown” report, our community saw record growth last year, with a livability score well above the national benchmark. With increased residential and commercial development, employment opportunities, and a thriving local economy—paired with our unmatched recreation, dining, culture, and exceptional services—homes in the Madison area will continue to be in high demand throughout 2025.

As Madison’s top-performing luxury boutique real estate firm, we’ve also navigated significant changes in the real estate market, from mortgage rate fluctuations to evolving transaction processes. More than ever, having seasoned experts and premium resources on your side is critical for both buyers and sellers to stay competitive.

Let’s dive into how we can make 2025 your year for real estate success.

 


For Buyers: Know Your Opportunities

Whether you’re buying in Madison, Middleton or Verona, you’re more likely to find your perfect home if you know where to look — and you’re prepared to act swiftly. Here are some expert, top-line tips to make your next move your best:

 

Get pre-approval. 

As we start 2025, the outlook for rates is to likely fluctuate minimally over the next year. Your first step as a buyer is getting a competitive pre-approval from one of our responsive, preferred lenders so you can understand your budget and loan options and better define your search — plus strengthen offers and know your terms and conditions down the road.

 

Sign a Buyer Agency Agreement. 

House hunting is undoubtedly the fun part, but you'll have a far better selection – and shot at success – if you start with a seasoned Buyer’s Agent. Homes in the Madison area are historically sought-after. Sprinkman agents have unrivaled access to exclusive, up-and-coming properties and extensive local connections, giving you an early look at private and coming-soon listings, plus a wider list of homes to consider — especially in highly desirable neighborhoods like Shorewood Hills, Maple Bluff and University Heights, among others. 

 

Be flexible in your search. 

In times of lower inventory and higher demand, price point may be a concern. Don’t hesitate to explore down payment assistance programs and first-time buyer incentives — plus broaden your search parameters and keep an open mind. Engaging a Sprinkman agent brings a suite of premium resources, such as financial resources and in-house interior design, meaning you can consider any home, no matter the challenges. Even the ones that clock in at “it’s got potential.” 

 

Communicate and negotiate. 

Whether you’re buying Lake Kegonsa frontage or quaint cozy in Nakoma, getting your offer noticed – and accepted – requires a competitive edge. Having one of our experienced Sprinkman Buyer’s Agents to craft a compelling offer gains you critical advantage. Keep us informed and up-to-date so we can do our best for you. We’ll help you consider creative solutions like buyer warranties, closing cost contributions + limited contingencies so your offer rises to the top.  

 

Sellers, Know Your Audience

Even if ‘what’s next’ tops your priority list, selling a property can feel like a daunting task — but it doesn’t have to. No matter if you're downsizing to an urban condo on Capitol Square, getting that adorable Craftsman in Middleton Hills or finally taking the plunge to lakeside luxe in Monona, selling your current home will feel effortless if you follow a few guidelines.

 

Start with Sprinkman. 

No matter your moment, we’re ready to move you there. Our 25+ years of experience, deep market knowledge and five-star, white glove concierge service will help make the most of one of your biggest investments. Luxury is in our details, and we leave nothing overlooked. And our commitment to community organizations, plus strong ties to UW-Madison and downtown Madison business yield authentic connections, strong credibility and unmatched local knowledge — helping you find the perfect buyer.

 

Price it right. 

Madison and its surrounding communities have an incredibly discerning – and diverse – buyership. From fresh UW-Madison grads to dot-com startup employees to corporate healthcare retirees, we’ve got it all. You’ll want to price your home competitively to optimize online visibility and generate interest with the right audience. As a top-performing Madison real estate brokerage, it’s our business to know current trends, local market insights and property comparables so your sale hits the sweet spot. 

 

Make it shine. 

Showcase your property’s unique attributes to maximize its appeal. Maybe that’s your state-of-the-art geothermal system, historic Frank Lloyd Wright architecture or handcrafted Amish cabinetry; proximity to Memorial Union Terrace, Monroe Street or the Olbrich Park lakefront; or being in the highly-rated Waunakee or Middleton school districts. Anything that could connect with – and attract – potential buyers. Likewise, help your property make a stellar first impression with pre-listing repairs and our professional staging services to make it feel fresh and new. 

 

Market it well. 

Everything looks better from the right angle. Our exclusive in-house resources – including professional photography, videography, cutting-edge virtual tour technology, and top-tier graphic design, social media, and content capabilities – along with our Leverage alliance partnership, provides luxury boutique real estate services with a personal connection and a global reach. And puts your home in front of the audience it deserves. 

 

Start with Sprinkman to move forward, elevate your experience and go home to the best. We’d be honored to help, so let’s talk today. Find us on socials, link us in or simply give a call. We can’t wait to hear from you.

 


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