Sprinkman Leadership Team

Sprinkman Leadership

Sprinkman Real Estate was founded in 2013 by Shelly and Julie, who joined forces in 2009, and Trey, who joined in 2010. The trio aimed to redefine real estate with a focus on elevated client experiences. They prioritized innovation, using a Matterport camera for 3D renderings and hiring an in-house photographer. Starting with a small team, Sprinkman has grown to over 35 agents, blending modern aesthetics with luxury in lake properties. Trey's vision emphasized a full-service experience for clients and agents. In 2020, Sprinkman expanded with BlackDog Property Management and Sprinkman Design Collective, offering comprehensive real estate services. Sprinkman Real Estate symbolizes innovation and excellence, reflecting a journey dedicated to enhancing the real estate experience.


Sprinkman Real Estate

A Higher Standard

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2023 avg sale price

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Shelly Sprinkman Headshot



Meet Shelly Sprinkman, a vibrant force in Madison real estate with an impressive 30 years of experience. Armed with a B.A. in Psychology from Harvard University, Shelly's career is not just about transactions; it's a testament to her profound understanding of her clients' needs and her ability to make deep connections.

A Maple Bluff resident and lakefront property owner since 1999, Shelly's real estate expertise is enhanced by her active involvement in various community initiatives. She passionately supports the Clean Lakes Alliance, Habitat for Humanity, and River Food Pantry, to name a few. With extensive experience, lasting relationships, and a strong commitment to community involvement, Shelly is recognized for seamlessly merging her enthusiasm in the real estate industry with her sincere dedication to creating positive social impact within her community.

Phone Number: (608)-220-1453

Email: shelly@sprinkmanrealestate.com

Trey Sprinkman Headshot



Meet Trey Sprinkman, a real estate expert with over 20 years of experience, bridging the gap for Madison residents and their dream home. Trey's real estate knowledge transcends mere transactions; he's a master at fostering meaningful connections. His areas of focus include working with buyers, multi-family income and development properties, and property management.

When Trey isn't immersed in real estate, facilitating relocations for area businesses, or introducing newcomers to Madison, you may find him sailing the waters of Madison's lakes, embracing his passion for adventure and staying active. With a military background that earned him veteran status, Trey holds a strong commitment to supporting local causes and assumes various board positions. He proudly serves on the Clean Lakes Alliance board and the Dean’s Advisory Board for the UW-Madison School of Human Ecology as a proud alumnus. While shifting his focus to the operational side of the brokerage, Trey remains active in the Downtown Rotary, Downtown Madison, Inc., and the Madison Chamber of Commerce.

Phone Number: (608)-354-4000

Email: trey@sprinkmanrealestate.com

Julie Bernauer Headshot



Meet Julie Bernauer, the glue that holds Sprinkman Real Estate together, effortlessly blending her dynamic professionalism with her warm, engaging spirit. Julie has called Middleton Hills home since 1998, embodying the perfect blend of expertise and community connection. She doesn't just sell homes; she curates the experience, with a special emphasis on downtown, condo, and Middleton living – a testament to her love for the city of Madison and everything it has to offer.

Beyond her real estate expertise, she actively contributes to the community as a member of the Middleton Chamber, and she brings her passion for nature to her role on the Olbrich Botanical Society Board of Directors. As a proud alumna of the School of Human Ecology at UW-Madison and a dedicated advocate for social impact, Julie remains devoted to supporting causes such as Habitat for Humanity, River Food Pantry, and other local initiatives. Adept in the art of creating connections, she often walks away from her closings with new lifelong friends.

Phone Number: (608)-219-6492

Email: julie@sprinkmanrealestate.com

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