Lori + Gordon, Realtors

Lori is a Madison Native, UW alumni and Badger fan. Lori was the proud owner of a Madison spa and salon for 20 years and sold the business in 2014 to explore her passion for real estate investments, residential real estate, and property management. Lori has managed several apartments in Madison and enjoyed helping her tenants find their first home. Lori loves to spend summers boating and attending country music festivals and wineries with the love of her life Nic. In the winter, you will find her cuddled up by the fire with a good book or a movie, and in the best of times, in their winter condo on the beach of Mexico. Lori has a passion for helping others, especially for buying or selling a house. She enjoys helping first time home buyers and luxury home owners, as well. Call any time and Lori will get the job done!!

Gordon was trained as an engineer, but realized his passion for real estate at a relatively young age. His 12+ years of experience in real estate includes 100+ homes that he purchased, rehabbed, and sold in three different states. His experience as an investor gives him a unique perspective and in-depth knowledge that many buyers and sellers will find useful. His background also includes the day-to-day management of 162 rental units in Dane County. Gordon is detail-oriented, and he understands that the little things are oftentimes what turns a “good deal” into a great transaction for everyone involved. When he’s not helping clients, Gordon usually spends time with his wife and three young daughters. He’s a die-hard college football fan that can also be found cooking barbecue on the competition circuit.


Alexandra grew up in a small town in Illinois. For over a decade, she traveled the Midwest as a professional vocalist, electric bassist, and cosmetologist. She moved to Madison, WI in 2017 when her husband, Matthew, accepted the jazz history and drum set professor position at UW Madison. Upon moving to the area, she managed operations of a top-rated, family-owned escape room complex and assisted the company through many enhancements including a large expansion in 2019. Her passion to travel and work hands-on with others served as inspiration to transition and pursue a career in real estate. Alexandra is influenced by her small-town roots and finds her daily motivation in helping people. She takes pride in her relationships and values being a trustworthy individual.

When she’s not assisting her clients, you will likely find her spending time with her husband and son, Roman.

Contact Lori + to help you with your next home.

An interior view in the living room with nice view.
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